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Save money on your Adwords campaign

It's just occurred to me that if you've got a sufficiently well-known website (think Amazon, Tesco, etc) that there's no point in you bidding for your own name as a keyword in your Adwords campaign. If your website already occupies the top few listings in google's organic (unpaid) search results, then big companies could save a huge amount by not having a sponsored link as well.

I've noticed that a large proportion of 'ordinary' web users will click on a sponsored (paid) link without realising, and an increasing number of people use Google / Yahoo / [insert favourite engine here] as their address bar (i.e. rather than typing Facebook into your browser's address bar (and letting the browser sort out the http://www and .com bits automatically, they'll bring up a search engine instead (sometimes with comical results)

So if you run an Adwords campaign (and you rank well in organic search) consider not bidding for your own brandname as a keyword on it's own, as it'll be cheaper for you if people just click the first organic result instead!

As usual, let me know what you think by contacting me (until I get a comments section sorted on the blog).